AI Insights · Timothy · January 2021
Top 5 Food & Diet Tracking Apps in the UK for Q4 2020
A Sensor Tower analysis reveals the performance trends of the leading Food and Diet Tracking applications in the UK during Q4 2020. The apps showed varying patterns in downloads and weekly active users.
In the final quarter of 2020, the UK's top food and diet tracking applications displayed diverse user engagement and download figures. Data from Sensor Tower provides an insight into these trends, showcasing how health and fitness apps fared during this period.
MyFitnessPal: Calorie Counter, a long-standing favorite, saw a slight decline in downloads from 33K to 47K, with weekly active users decreasing from 1.1M to just over 1M by year-end. Despite this, the app maintained a steady revenue stream, with a slight dip to $139K mid-quarter before recovering to $152K in the last week of December.
NutraTech Ltd’s Calorie Counter + also experienced a fall in downloads from 17K to 30K, with the number of weekly active users dropping marginally from 94K to 114K. Revenue for Calorie Counter +, however, showed an increase, rising from $89K in late September to $132K at the end of December.
Slimming World noted a significant drop in downloads from 22K to 22K, with weekly active users ranging from 305K to 387K. Revenue figures for Slimming World fluctuated, ending the quarter on a high note at $26K.
HealthVida GmbH & Co. KG.’s Fastic: Fasting & Food Tracker downloads decreased from 16K to 30K, and its weekly active users saw a decrease from 92K to nearly 100K. The app’s revenue showed a positive trend, growing from $22K to $35K over the quarter.
Lastly, the NHS Weight Loss Plan, with its focus on public health, maintained a steady pace in downloads, starting at 11K and spiking to 27K in the last week of December. As a free resource, it generated no revenue but saw its weekly active users increase from 32K to 47K.
For more detailed insights and data analysis on the performance of these applications and others within the health and fitness category, Sensor Tower offers comprehensive reports and analytics.
